our mission

Reduce our overall environmental impact

Our mission is to continuously evolve our designs and manufacturing innovation to enable a greater amount of recyclable materials to be integrated within each of our products while reducing our own overall environmental impact. 

Our pursuit for greater environmental stewardship is for homeowners and commercial businesses who crave a unique style and appreciate the quality, performance, durability and environmental benefits of our construction methods & materials.

For 18 years I worked in plastic parts manufacturing and over the course of my career, I gained first-hand knowledge of the realities of industrial waste.

I'll just summarize what I know by telling you this, it's not great... While many organizations do their best to recover their waste, there is a significant amount of everyday plastic waste that is still making its way to landfills. StatsCan estimates that only about 8% of landfill-bound waste is diverted into recyclables.

From what I saw and based on this stat, I knew that we could do better. I began researching ways that I could make difference not only for the planet but also for my children. What methods could I use to make my future company (later named Affinity) innovative and environmentally?

I made it my personal mission to figure out what I could do to divert more plastic away from landfills...

Somewhere between researching plastic waste and what to do with it, I came across the idea of using recycled plastic to build outdoor furniture. It was through my journey to source materials and research designs that I realized that the outdoor living product industry was missing something... Trendy and eco-friendly outdoor furniture seemed to be mutually exclusive. Company after company, website after website I was seeing the same archaic designs, and construction methods.

And just like that, I saw another opportunity. I couldn't be the only person who was interested in sustainable, modern outdoor living products... So I was going to build it.

My mission then became clear, I was going to change the manufacturing and design method of eco-friendly, outdoor furniture.

All of this to say, if you're considering Affinity Outdoor Living Furniture for our backyard oasis, we do things a little differently around here!

James, Founder & Designer 


We take pride in our work and our customer testimonials reflect that.

In the Press

A collection of articles and local news stories

Biz X Magazine

"Making" Good Of A Bad Situation
July / August 2022 - Page 30

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W.E. Home and Lifestyle

Bringing The Indoors Outdoors
Premiere Issue - Page 22

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The Drive Magazine

Around Town
Issue 140 - Page 13

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The Drive Magazine

Around Town
Issue 145 - Page 13

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CTV News

Local 'Clean Growth' Companies Split $567K In Government Funding

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Easy Returns

Items can be returned within 30 days of delivery.

10 Year Warranty

Ten years from the date you purchased the product.

Environmentally Friendly

Made from up to 90% recycled materials, HDPE Plastics. 100% Recyclable at end of use

Let's Chat

Please contact us with any questions, concerns or feedback.